'PARTY COMRADE' CAMPAIGN
'PARTY COMRADE' CAMPAIGN
RACHEL BROWN
HALLØJ
I'm a seasoned creative, impassioned by big ideas and an enduring advocate for novel perspectives, striving to create something beautiful and meaningful every day.
So far, I've had a rich and diverse career as an advertising creative, spanning over 17 years, where I've had the privilege of working for renowned agencies, delivering results across a wide range of clients, industries, and projects. B2B, B2C, TTL, BTL, SoMe, RTE, FMCG. Name the acronym - I've probably done it.
CORE COMPETENCIES
Creative strategy
With a keen understanding of market trends and consumer behaviour, I have consistently developed and executed successful creative strategies that align with clients' brand objectives. From conceptualisation to implementation, I enjoy translating business goals into compelling creative concepts that resonate with target audiences across various platforms. My ability to blend creativity with strategic insights has consistently generated brand awareness, customer engagement, and increased ROI for diverse clients in a range of industries.
Art Direction & Design
It is my belief that in order to be a great art director one also needs to be a great designer, so I have made it my personal mission be good at both. Designing a beautiful logo or working on a company's CVI is equally as important and thrilling to me as conceptualising and developing the art direction for a through-the-line campaign or TV commercial.
Creative Direction &
Concept Development
Solving unique business challenges through creativity is my favourite parts of this business.
When it comes to working with a creative team, I'm a firm believer in 'leading from the front' - rolling my sleeves up and getting stuck in - working closely with my colleagues to help create insightful, engaging campaigns that not only meet clients needs, but exceed their expectations.
WORK EXPERIENCE
2022-
Anthill Agency, Copenhagen
Associate Creative Director
Clients: Beirsdorf, Novo Nordisk, Grünenthal, Biogen, Takeda, Bayer
As Associate Creative Director at Anthill Agency, I am entrusted with a pivotal role in fostering innovation and elevating creative excellence within the agency. With a specific focus on integrated digital campaigns for numerous life science clients, I play a key role in supporting the creative department and driving impactful strategies. From spearheading new business pitches to meticulously reviewing and providing guidance on creative work, I continuously strive to refine internal processes and optimise outcomes.
2018-2021
McCann Health Nordic, Copenhagen
Senior Art Director
Clients: Novo Nordisk, MSD, Arjo, Kildevaeld Natural Water
During my time at McCann Nordic, I dedicated two years to crafting compelling campaigns and executing impactful events for esteemed life science brands like Novo Nordisk, MSD and Bayer. As a key member of the creative team, I collaborated closely with cross-functional departments to develop innovative strategies that aligned with clients' objectives. From conceptualisation to implementation, My time at McCann Nordic equipped me with invaluable insights into the dynamic landscape of the life science industry, honing my skills in strategic thinking and creativity within this sector.
2010-2018
TBWA, South Africa
Creative Director (2016-2018)
Creative Group Head (2013-2016)
Art Director (2010-2013)
Clients: SPAR South Africa, SPAR International TOPS at SPAR, SPAR Pharmacy, Aquellé Natural Spring Water
During my time at TBWA, I assumed a leadership role in overseeing the prestigious SPAR account, a prominent retail supermarket brand boasting a vast network of 1100 grocery stores across South Africa, spearheading campaigns that enhanced SPAR's market presence and solidified its position as a leading player in the industry. Additionally, I played a pivotal role in driving the growth and success of TOPS at SPAR, the esteemed liquor retail account, where I contributed to TOPS at SPAR's remarkable journey in becoming the largest liquor retail chain in South Africa. Crafting compelling strategies and narratives rooted in local insight has consistently propelled business growth and garnered industry recognition.
2007-2010
King James Group South Africa
Art Director
Clients: Johnnie Walker, Amstel Lager, Baileys, Kulula.com Travel, The Cape Argus Newspaper, Ackermans Baby
AWARDS & ACCOLADES
Cannes Advertising Awards:
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Silver: Cape Argus 'AIDS Stats' - Best Use of Newspapers
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Bronze: Cape Argus 'AIDS Stats' - Publications & Media
One Show Advertising Awards:
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Bronze Pencil: Cape Argus 'AIDS stats' - Public Service/Political Print / Newspaper or Magazine
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Merit Award: King James Book, ‘What’s your story’ - Design: Collateral Design / Self-promotion
Clios Advertising Awards:
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Bronze: King James 'What’s your story?' - Book Design
Design Indaba - South Awards:
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3rd Place: Cape Argus 'AIDS stats'
Eagle Print Advertising Awards:
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Gold: Cape Argus 'AIDS stats' - Print
Loerie Advertising Awards:
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Gold: Cape Argus 'AIDS stats' - Print Advertising - Newspaper
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Silver: TOPS 'Words as Wine' Book - Outdoor and out of home: Direct Mail
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Bronze: TOPS 'Words as Wine' Book - Publication Design
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Bronze: TOPS Box Smart - Innovative use of paper
Assegai Awards:
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'Black Spear': (Grand Prix equivalent): TBWA\Durban - 'Be Our Art Director'
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'Black Spear': TOPS 'Novel Novel' Book - Most Effective Use of Content.
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'Black Spear': TOPS 'Novel Novel' Book - Art Direction
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Gold: TOPS at SPAR 'Novel Novel' Book - Innovative Solutions
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Gold: TBWA\Durban 'Be Our Art Director'
Creative Circle - 'Ad of the year':
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Cape Argus 'AIDS Stats'
Creative Circle (South Africa) - 'Ad of the month':
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SPAR - 'Loadshedding' TVC
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TOPS - 'Home Game Handbook' - Integrated campaign
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Cape Argus - Ignorance Removal Techniques' - Print
World Retail Congress Awards:
Finalist - TOPS 'Drinktionary' campaign