About | Rachel Brown

WELCOME TO

Hi, I'm Rachel

I craft bold ideas and sharp visuals that cut through the noise and connect. From concept to execution, I bring creativity, clarity, and edge - making sure every piece of work bites, holds, and leaves its mark. For 18+ years I’ve worked in big network agencies and nimble independent creative studios, creatively solving brand and business challenges for a wide range of local and international clients.

Art Direction & Graphic Design
I bring creative concepts to life through thoughtful design and art direction. Whether it’s building a brand from scratch or elevating an existing one, I shape visual stories that feel cohesive, compelling, and creatively confident.
Concept Development
I thrive in the ideation phase, working collaboratively to turn insights into bold, actionable concepts. Whether brainstorming with a team or shaping an idea through to execution, I bring energy, openness, and a sharp eye for ideas that connect across channels.
Creative Strategy
I bridge the gap between I bridge the gap between creative ambition and client understanding - making sure the thinking behind bold ideas is as compelling as the work itself.
Design, layout & Retouching
Adobe Creative Suite

Photoshop

Illustrator

Indesign

Lightroom

Adobe Acrobat

Generative AI
Stable Diffusion
MidJourney
Open AI
Topaz
Digital Design
Figma
Other
Keynote/Powerpint
Microsoft Teams
Outlook
Miro
2021 - 2025
Associate Creative Director
Anthill Agency - Copenhagen, Denmark
At Anthill I champion innovation and creative excellence for pharma clients through integrated digital campaigns, overseeing new business pitches, shaping creative strategy, conceptualising ideas, crafting work, mentoring teams, and streamlining creative processes to maximise outcomes.
2018-2021
Senior Art Director / Graphic Designer
McCann - Copenhagen, Denmark
Led concept development and creative execution of high-impact B2C campaigns and pharma events, driving increased brand visibility and audience engagement.
2010-2018
Creative Director (2016-2018), Creative Group Head (2013-2016), Art Director (2010-2013)
TBWA - Durban, South Africa
During my time at TBWA, I assumed a leadership role in overseeing the prestigious SPAR account, a prominent retail supermarket brand boasting a vast network of 1200 grocery stores across South Africa, spearheading campaigns that enhanced SPAR’s market presence and solidified its position as a leading player in the retail sector.
2007-2010
Art Director / Graphic Designer
King James Group - Cape Town, South Africa
Conceptualised and delivered impactful campaigns across TV, print, digital, and experiential platforms, for top local and international brands, including Johnnie Walker, Windhoek Beer, Kulula Travel, Independent Newspapers, Coty, and Ackermans.
Cannes
Silver: 'Cape Argus 'AIDS Stats'

Category: Best Use of newspapers

Bronze: Cape Argus 'AIDS Stats'
Category: Publications & Media
The One Show
Bronze: Cape Argus 'AIDS Stats'
Category: Public Service/Newspaper or Magazine

Merit Award: 'What's Your Story?'
Category: Design - Collateral Design/Self Promotion
Clios
Bronze: 'What's Your Story?'
Category: Book Design
Design Indaba South Awards
3rd Place: Cape Argus 'AIDS Stats'
The Loerie Awards
Gold: Cape Argus 'AIDS Stats'
Category: Print Advertising: Newspaper

Silver: Tops at Spar 'The Novel, Novel'
Category: Outdoor and Out of Home - Direct Mail

Bronze: Tops at Spar 'The Novel, Novel'
Category: Publication Design

Bronze: Tops at Spar 'Box Smart'
Category: Innovative Use of Paper
Assegai Awards
Grand Prix & Gold: TBWA 'Be Our Art Director'
Category: Most Effective use of Content

Grand Prix & Gold: Tops at Spar 'The Novel, Novel'
Category: Art Direction
Creative Circle (South Africa)
'AD OF THE YEAR':
Cape Argus 'AIDS Stats'
Category: Print

'AD OF THE MONTH':
Spar 'Loadshedding'
Category: Film & TV
Tops at Spar 'Homegame Handbook'
Category: Integrated Campaign
Cape Argus 'Ignorance Removal Techniques'
Category: Print