Campaign objective:

To commemorate World AIDS Day on 1 December, the Cape Argus Newspaper wanted to tackle the issue of AIDS in a groundbreaking way.

 

Creative Concept:

Using the page numbers at the top of the newspapers pages, we educated the public on statistics relating to the AIDS pandemic in South Africa. The communication was the first thing readers saw when turning the page, and almost impossible to miss. The statistics were gathered from UNICEF and the South African Department of Health.

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Cannes Advertising Awards: 
Silver 
Best Use of Newspapers

Bronze 
Publications & Media

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One Show Awards:

Bronze

Public Service/Political Print / Newspaper or Magazine 

 

The Loerie Awards
Gold 
Print Advertising - Newspaper

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Design Indaba -

South Awards:

2nd Place

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Eagle Print Awards:

Gold

Press​