Challenge:

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The Commercial Strategy Session is the flagship annual corporate event for Novo Nordisk at which they unveil the business plan for the coming year to VP-level management and above. We won the pitch to brand the live event but had to change plans very quickly after the Covid-19 lockdown.  

 

Solution:

 

We created a live TV production split into three themed sessions. Each session would be broadcast live on two separate occasions to accommodate global markets in different time zones. We came up with a storyline to bind the sessions into a single coherent event. And we made sure the production was as engaging as possible with short films, animations, playful transition elements and infographics interspersed with panel discussions, dial-in interviews, presentations and live Q&As with the audience. Modelled on an evening magazine TV programme, the whole live production was realised by a team of professional TV technicians led by an experienced TV producer.

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Results:

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The event was broadcasted live between Monday 25 and Friday 29 May. Based on participant feedback, the combination of visuals, short films, animations and storytelling was successful in delivering on the event’s ambitions in a highly engaging way.