At TOPS at SPAR we found that our customers were 'sleep shopping,' which means they were buying the same old drinks and not engaging in the shopping experience. So as a quirky brand that loves alcohol, we took on the job of waking up our customers by giving them information on alcohol in an unpretentious, down to earth manner. Our 'Good Advice' campaign launched on TV, radio and in-store.

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TOPS customers definitely woke up to the campaign and started putting more unusual and daring drinks into their shopping baskets. Through good advice we made shopping for alcohol almost as exciting as drinking it.