Background: Elevit, a pre-conception and pregnancy multivitamin, aimed to harness its scientific expertise to build consumer preference and secure a sustainable competitive advantage in the market.

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Creative Execution: To translate Elevit’s scientific narrative into consumer-friendly visuals, a series of engaging and easy-to-understand assets were created. These featured vitamin visualizations inspired by molecular structures and simplified Mode of Action illustrations, effectively showcasing the brand’s scientific credibility and benefits in a clear and accessible way. ​

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