Campaign objective: To position SPAR as the most loved retail store in South Africa.

 

Creative Strategy:  Reinforce SPAR's role as South Africa's community champion.

 

Creative Concept: This commercial was created to hold a light to the thousands of communities around South Africa that rely so heavily on each other for support, in this case, single, working mothers. SPAR plays a role in each and every South African community and celebrates the incredible possibilities that exist when communities come together.