Campaign objective: To position TOPS at SPAR (a leading South African liquor retailer) as the top-of- mind liquor store for consumers aged 18-45 years, as well reinforce TOPS at SPAR's role as the authority on all things 'Party.'

Creative Concept: TOPS at SPAR celebrates those people that make parties worth leaving home for. They’re the house party heroes, the dance floor instigators and the heart of the stories told about that night. They're called Party Comrades and it’s time we raised a glass to all of them at every barbecue and back yard gathering all over South Africa.