ASSOCIATE CREATIVE DIRECTOR

Anthill Agency, Copenhagen

 

​At Anthill I champion innovation and creative excellence for pharma clients through integrated digital campaigns, overseeing new business pitches, shaping creative strategy, mentoring teams, and streamlining creative processes to maximise outcomes.

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Highlights:

 

• Novo Nordisk -  ‘Shift Campaign’: Led a global, unbranded omnichannel initiative to redefine type 2 diabetes management by promoting early intervention and empowering healthcare professionals.

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• Om Pharma - Doxium® Congress Booth: Developed an immersive VR/AR experience allowing healthcare professionals to diagnose and treat CVI, explore Doxium®’s mechanism of action, and engage in an interactive AR game.

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• Pioneered Anthill’s Generative AI Imagery Service:  Delivering AI-driven visuals pharma clients with an emphasis on ethnically inclusive patient and HCP imagery tailored to local markets.

SENIOR ART DIRECTOR

McCann Health Nordic, Copenhagen

 

Led concept development and creative execution of high-impact FMCG campaigns and pharma events, driving increased brand visibility and audience engagement.

 

Highlights:

 

Kildevæld Mineral Water:Launched an integrated campaign—including TV commercials, social media, and in-store collateral—spreading an uplifting brand message across the Nordics.

 

Novo Nordisk - Events

• Developed and executed innovative event concepts, branding strategies, and storylines that enhanced stage design, animations, and on-screen elements. Collaborated on internal campaigns to promote both live and hybrid events, ensuring strong engagement and alignment across teams.

 

Key Events:

• Rybelsus® Launch Event (2019)

• Rybelsus® Training Camp (2020)

• CSS (2020)

• CCA (2021)

CREATIVE DIRECTOR (2016-2018)

CREATIVE GROUP HEAD (2010-2016)

TBWA, South Africa

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During my time at TBWA, I assumed a leadership role in overseeing the prestigious SPAR  account, a prominent retail supermarket brand boasting a vast network of 1200 grocery stores across South Africa, spearheading campaigns that enhanced SPAR’s market presence and solidified its position as a leading player in the retail sector. 

 

Highlights:

 

TOPS at SPAR: Played a pivotal role in driving the growth and success of TOPS at SPAR into South Africa’s largest liquor retail chain. I developed and executed compelling creative strategies and campaigns grounded in local insights, which consistently drove business growth and helped elevate the brand. My work earned industry recognition and numerous advertising awards, further solidifying TOPS at SPAR’s position as a market leader.

 

Jury Member Loerie Advertising Awards: (2016 & 2017): Invited to serve as a juror for the prestigious Loerie Advertising Awards, where I was entrusted with judging the Print Crafts, Photography, and Student categories.

King James Group (part of Accenture Song)

Art Director 

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Clients: Johnnie Walker, Amstel Lager, Baileys, Kulula.com Travel, The Cape Argus Newspaper

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Extending my profile on a number of big local and international brands.